Wild’n’Slow was born in the Caribbean, where Joanna Kuś-Martinez, our designer lived for 3 years. There, she came up with the idea of a brand for conscious women who love the feeling of freedom and who are open to new experiences.
The fundamental value behind Wild’n’Slow is being 100% environmentally responsible. The environment is our top priority. That is why we only use natural fabrics, recyclable packaging, and make sure that our supply chain is as short as possible.
Mostly because… #THERESNOPLANETB.
Wild’n’Slow products are created in the spirit of minimalism, with attention to detail, and care for the environment. Our clothing is made in Poland, from design, through careful selection of natural fabrics, to diligent quality control. We want our clothes to serve women as long as possible, while being beautiful, functional and feminine.
The ‘wild’ part of our name stands for adventure and movement. To us, living ‘slow’ means doing it at your own pace and in harmony with nature.
So, let’s talk about Wild’n’Slow women – what are they like? They are active, full of energy and daring; wild as panthers and delicate like humming birds. And it shows in their style.
MANUFACTURE AND POLUTE LESS
To successfully reduce the negative impact of production on the planet we need to produce LESS. This can be achieved by manufacturing clothing that lasts many seasons.
That is why it is so important which fabrics are chosen to make clothing. Because of its long fibres linen is known to be highly durable. It is also a renewable resource. No irrigation or pesticides are needed to grow linen.
It contains no plastic. And that matters…
…Because when clothes containing plastic (in the form of polyester, elastane, polyamide, or acrylic) are washed, synthetic microfibres, invisible to the naked eye are detached from the washed fabrics. Those plankton-like fibres travel through the water treatment system to rivers, and then to seas and oceans. This plastic waste constitutes 90% of all pollution in oceans.
Chemicals are used in the textile industry on virtually all stages of production, in particular for dyeing and coating fabrics, to make them stain resistant, easy-care, snow white or glossy. As a result of those processes, toxic waste is deposited in the soil, destroying and poisoning the ecosystem around it, threatening our health. Our way to minimise the toxicity of our production is using only carefully selected linen with OEKO-TEX certificates – produced without chemicals that are harmful to our health and the environment.
THE DEVIL IS IN THE DETAILS
Every year of wearing an item of clothing decreases its carbon footprint by 24%. That is why our clothes are manufactured with attention to detail, and each model goes through a process of improvements, until we come up with its final version.
The seams in our clothes are straight and carefully made. For additional reinforcement, we add more seams around pockets and where the material could break. After being sewn together, our clothes are washed, to give you extra security that once purchased, they won’t shrink when washed at home.
Make sure to adhere to our washing instructions to prolong the life of your clothes. You can extend the life cycle of your clothes even more by mending them from time to time. If you don’t feel comfortable doing it yourself, let us know, we’ll do it for you. As long as our brand exists.
We are constantly on the lookout for ways to optimise our processes, step by step.
We realize that packaging – even if its recyclable – becomes waste, if it is used once. That is why we are exploring new options and technologies.
We are working on reducing the use of raw materials and the production of waste in our workshop.
Today, our products are divided into groups which are then put into big foil bags protecting the clothes from moisture and liquids, and then put into cardboard boxes. We reuse all our foil bags. Once ordered, the products are shipped to you in postal boxes made of recycled cardboard.
REDUCE – REUSE – REPAIR – RECYCLE
We are huge supporters of circular fashion.
Ideally, once clothes are worn-out and can’t be mended, they should be recycled. Depending on the fabric, the recycling process can be complicated and energy-consuming.
In the next stage of developing WIld’n’Slow, we are going to introduce “easily recyclable” clothes. We want to encourage our customers to deposit their worn-out clothes into recycling bins, instead of simply throwing them out.